General Idea – Artist Profile (1989)

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Commissioned by the Toronto Arts Award Foundation, to honour the internationally recognized collaborative General Idea. Felix Partz, Jorge Zontal and AA Bronson of General Idea lived and worked together for 26 years. Partz and Zontal died in 1994. AA Bronson continues to work under his own name.


  • Director: Midi Onodera
  • Line Producer: Megan Smith
  • Director of Photography: Adam Swica
  • Camera Assistant: Ernie Kestler
  • Sound: John Thompson

In the series 1988-1992